Official Launch

June 2nd 2009 at the premises of the Baťa store, the first collection of BOTAS 66 Classic was officially launched. 13 new models were introduced to the public, along with the new packaging and the whole new direction of the newly formed sublabel of Botas.

The event itself was also a symbolic celebration of the Czech shoemaking industry, which has an extraordinary tradition in the Czech Republic. Apart prom the 60th anniversary of Botas, a date to which the release of the collection was headed, the very first connection was established between the two big shoemaking Bs – Botas and Baťa.

Photo: Archiv